Troubled discount footwear chain Payless Shoesource may want to change its name. The privately held Topeka, Kansas-based shoe seller executed the reverse of a bait-and-switch operation recently ...

Payless, the affordably priced shoe company, revealed an advertising campaign Wednesday that attempted to show the quality of its shoes by fooling fashion-savvy influencers at a fake posh store in ...

Payless Shoesource pranked VIP shoppers into paying markups of up to 1,800 percent for the bargain retailer's shoes as part of a viral advertising campaign designed to shift consumers' perceptions ...

Who would be willing to pay upward of $500 for Payless shoes? Hoodwinked social media influencers, that’s who. Payless, a brand known for budget-friendly shoes, opened a fake pop-up store called ...

After filing for bankruptcy protection for the second time and shutting all of its 2,100 stores in the US last year, discount shoe chain Payless is attempting a comeback. The retailer said it’s ...

Payless is back in time for the new school year with a new website, a new name and plans for hundreds of bricks-and-mortar stores. The company announced in a news release Tuesday that it also ...

Kudos to Payless for scoring a PR coup with its’ “Palessi” hoax. The chain fabricated a fake designer (Bruno Palessi) and staged a “grand opening” of the line’s expensive shoes in a ...

A handful of fashion influencers paid hundreds of dollars for shoes from the budget retailer Payless after the company rebranded as the high-end "Palessi" for a day in a dramatic ad campaign.

Payless is making a comeback just in time for back-to-school season with the launch of a new website on Tuesday. "We're back and bringing more community responsibility, fashion-forward ...