The social media platform gives its color palette trends while the online marketplace identifies four emerging consumer ...

Scroll through for 10 butter yellow nail art ideas for a cheerfully pastel winter manicure. Take cues from Bieber and opt for a “lemon glazed donut” manicure. The look will be everywhere this ...

Butter Yellow is a “pinch of playful, a dollop of whimsy,” inspired by trends like Dolled Up, Fisherman Aesthetic and Surreal Soirees. Though the color is soft and pastel, the yellow brings ...