Toilet paper mega-brand introduces ‘cutting edge’ design: Find out what it is Charmin announces a new feature that's been in the works for five years, the company said ...

I f Marysia or Matouk created toilet paper, it would have scalloped edges — but, it turns out, Charmin dreamed up the luxe concept first. Per the brand’s website, this was a purely functional ...

Wavy edges, Weaver said, are designed to solve the No. 1 problem consumers have with toilet paper: the incomplete tear. The dreaded incomplete tear. Photo illustration by Slate.