CARLSTADT, N.J. – Pantone’s color of the year for 2023 is a nuanced crimson red tone that presents a balance between warm and cool. It’s called Viva Magenta. “As virtual worlds become a more prominent ...

The famed color company Pantone has debuted a new shade of red called, simply, Period. The candy apple shade is an “energizing and dynamic red,” according to the company's press release.

Colour-themed trends are often informed by Pantone - the colour registry company - and translated into an interior, sartorial or cosmetic language. In October 2020, Pantone introduced a new hue - ...

The Pantone Colour Institute has released a new custom Pantone red colour, named Period, to break the stigma around menstruation and promote period positivity. The world's leading colour experts have ...