Pantone's global team relies more on technology to share ideas and inspiration. They look at color more on screen, but the process to select the COTY and its purpose has remained the same since 1999.

His color book "evolved into the Pantone color chart," according to Lewis. "Ridgway's Colors" are still used today by mycologists, philatelists and food colorists, according to Lewis' 2012 book.

Pantone knows Barbiecore pink was a huge color the past few months. Here's why they chose Viva Magenta as the 2023 color of the year instead.

Billed as a “color trend intelligence service,” Pantone Color Insider provides global data on use of all 15,000 shades in the company color matching system.

In late 1999, Pantone simply fired off a press release declaring “Cerulean Blue” its very first Color of the Year. Now, it’s a juggernaut — and much more calculated.

It’s just one entry in what promises to be a large roster of events and activations celebrating Monroe’s impact on art and ...