Max, the Warner Bros. Discovery streaming service, launched a new black-and-white color palette that evokes the same aesthetics of HBO.

Max says the standalone logo will be in the black-and-white color scheme, but an updated color palette, chosen to allow for flexibility of the logo in app and in marketing materials, will be unveiled ...

Max is trading its bright blue branding and logo for a black-and-white color palette that evokes HBO’s classic branding.

* PMS palettes for coated and uncoated Northwestern Purple are spot color. You will need to provide your vendor with the actual PMS codes [add link]. Download the ...

The following examples break down the secondary color palette to show how color combinations can be used successfully. Each is different but still should be used in extremely limited instances, in the ...

It's not HBO, it's Max - but the new logo for Warner Bros. Discovery's streamer now certainly looks like HBO's at a glance. The Max streaming service has quietly launched a fresh look, ditching ...

The rebrand, which was updated on the service and its social media outlets Sunday morning, now matches Max with the same palette of the HBO logo, which may help consumers associate the two brands ...

The rebrand, which was updated on the service and its social media outlets Sunday morning, now matches Max with the same palette of the HBO logo (both Warner banners share the same CEO in Casey Bloys) ...