Simply by naming their company Paisaboys, they've redefined what "paisa" means. Short for "paisano" or countrymen, in some Latin communities, like in Colombian culture, the word simply means ...

You have Paisa Boys to thank for that. Founded by Joey Barba and Javier Bandera, the streetwear brand has developed a reputation for repurposing and incorporating familiar Mexican and Mexican ...

The pair want to speak up for those who can't through their provocative designs. Simply by naming their company Paisaboys, they've redefined what "paisa" means. Short for "paisano" or countrymen, in ...