Paint marketers generally like names that are aspirational, that stir the imagination. First Light is Benjamin Moore’s 2020 Color of the Year, a dreamy, soft shade of pink.

Paint the walls in your foyer Lemon Pound Cake and the look is sunny and appetizing. Choose Marilyn's Dress for your walls and it sets the stage for a sophisticated entrance. The process of comin ...

Ever wonder how paint colors get their names? If you’re shopping for pink, say, you’ll find dozens of shades referencing roses, bubblegum, and shells. There are some extra-evocative names like ...

These 5 paint shades may have odd names, but are surprisingly stylish. Take a look! IE 11 is not supported. For an optimal experience visit our site on another browser.

L ast year, Emily Mediate found herself in a Virginia Home Depot, studying an array of off-white paint chips all with names like Frost and Bakery Box, Harmonious and Vintage Linen. She was ...

A shade of white paint called Climate Change has stumped Home Depot shoppers. The weird name might be a result of how we market products. And how we protect them.

Home and Lifestyle author Marni Jameson talks with author of "How to Redecorate," who takes readers on a tour deep into the world of color, paint and courageously creative ways to use both.

Paint names can be a big selling point for customers. An earthy pink called 36 Hours in Marrakesh became one of Backdrop’s bestsellers when people were stuck at home during the pandemic, Ebel says.