The public relations industry’s first online RFP and RFQ agency selection tools and customizable templates are now available to help clients streamline public relations agency or consultant ...

You should prioritize the potential franchise PR services you are looking for. I wouldn't disclose your priorities in the RFP, however. I would see how closely each candidate matches your priorities.

The request for proposal (RFP) process is designed to ensure fairness and transparency when organizations engage PR agencies. However, in practice, it often creates more obstacles than opportunities.

Every proposal for PR services should include a measurement section that details how success will be defined. Here's why it's so important: Discussing measurement before a campaign ensures you and the ...