Oura is overhauling its daily Readiness Score to better reflect natural fluctuations that occur during a user’s menstrual cycle ...

With a pregnancy study and a smarter cycle-tracking approach, Oura is delivering more accurate health insights.

While the newer Oura Ring 4 may be slimmer and sleeker, at its current price, the Oura Ring 3 is a solid pick for those ...

The Oura Ring 5 can not be a simple iterative upgrade due to market dynamics. Improvements must be paired with innovation to ensure it gains (and retains) users. CEO Tom Hale recently talked about ...

Oura is launching studies to dig deeper into women’s health and improve cycle tracking. Oura today introduced a new feature for its smart rings designed to pick up on the natural changes that ...

Nikki Gooding says she's been wearing an Oura ring for nearly three years. A woman is crediting her Oura ring with identifying changes to her body that ultimately resulted in a cancer diagnosis.

No one got down on one knee to present the Oura Ring to me — I fell in love with the device all on my own. A subtle, jewelry-inspired fitness tracker without a distracting display and with fanta ...

Oura's upgrade comes at a moment when smart rings are surging in popularity, with industry tracker IDC projecting annual sales to nearly double to 1.7 million.

The Oura Ring is about to be an even more powerful wellness tracker for women’s health. Already the best smart ring you can buy today, Oura is tweaking the algorithm behind the daily Readiness ...

The study will analyze data from 10,000 Oura Ring wearers who have experienced ... particularly for Black women, breastfeeding mothers and other groups that have been historically overlooked ...