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When the North Korean soldier who made a daring escape to the South last month woke up from surgery, all he wanted was an Orion Choco Pie — now he will have a supply of sweet treats to enjoy for ...
In the front line of that assault is Orion's Choco-Pie, a squishy, palm-size, chocolate-covered marshmallow cookie sandwich that South Korean kids have munched since 1974. Joo is the architect of ...
Orion Corp. sold 4 billion units of its signature product, Choco Pie, in South Korea and international markets last year, marking the highest annual sales in the snack’s 50-year history.
In 1974, Orion was the first in Korea to launch the choco pie, which is a small round chocolate-flavored snack with a marshmallow center. Five years later, the Lotte choco pie made its debut. The ...
the addition of strawberry-filled Choco-pie is expected to further expand Orion's market share. The Ultimate Choco Chip, is a premium and differentiated product, marks the company's foray into ...
In the front line of that assault is Orion's Choco-Pie, a squishy, palm-size, chocolate-covered marshmallow cookie sandwich that South Korean kids have munched since 1974. Joo is the architect of ...
Orion was not happy but did not appear to make a big fuss, especially since its brand of choco pie had a market share of over 20 percent. Lotte, in contrast, had less than 5 percent.