The ads worked—in 1978, the year of the first national Soloflex campaign, Wilson had to menace his factory employees with a shotgun in order to meet the demand for the $450 machine. Advertisement ...

By dialing the 800 number listed in the ad, people would receive a VHS cassette explaining the Soloflex and its novel approach to fitness. In 1978, his first full year of national advertising ...

Jan. 30, 2004--The makers of the Soloflex Muscle Machine, ... and flooded the airwaves with look- and sound-alike ads and infomercials, and even used Soloflex's former star fitness model.

Mitch Gaylord is a perfect 10… literally! Exactly 40 years ago (on July 31,1984), the American icon became the first gymnast in U.S. history to score a perfect 10 at the Olympics, leading the U ...

Back in 1984, Steve Ockerman was a second lieutenant in the Marine Corps, stationed at Quantico, Va., when he noticed an ad campaign for Soloflex, the resistance-based home exercise machines.