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Tropicana redesigned its iconic orange juice bottles — and customers aren’t happyYou may be feeling a bit of deja-vu. In 2009, the brand scrapped a redesign of its orange juice packaging that simplified its logo and eliminated its brand symbol of a straw poking out of an orange.
KYW Radio Philadelphia on MSN23d
Orange juice giant Tropicana in major financial difficulty as Americans cut sugarOver the years, the brand became entwined with its distinctive bottle and its red-and-white straw logo. In 2022 ... an ...
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