People don’t keep coming back to the gym for its orange motif, she says ... some devotees getting tattoos of the company’s logo, notes Latham. Meanwhile, its two-year revenue totals ...

the wildly popular fitness boutique franchise dedicated to intense heart rate-driven workouts. You may have seen one where you live, with its Nickelodeon-like orange splat logo out front and ...

Orange is a color often associated with the citrus fruit or Halloween. But for the hundreds of thousands nationwide who are members of Orangetheory Fitness, it’s the color of their fitness ...

When I walked into an Orangetheory Fitness studio for the first time, it felt as if I was walking into a nightclub. The room was dark, drenched in a dim orange glow, and hip-hop thumped out of ...

Last night I visited one of the hottest** new fitness chains in the country: Orange Theory Fitness. There are 200 locations around the U.S., and a number planned locally. But only one has so far ...