OOH has since rebounded from the darkest days of the pandemic, with digital out of home (DOOH) leading the way. But before DOOH can court bigger ad budgets, it must adapt the automated tools marketers ...

together with the targeting prowess and transparency of programmatic DOOH, is continuing to attract advertisers from a whole range of industries. Not only does out-of-home (OOH) remain true to its ...

And third, just like connected TV, programmatic advertising—the ability to automatically serve ads in near-real time—is now supported by digital OOH (DOOH) sites. Despite these improvements ...

In this feature, Hannah Dillon takes a look at the impact of OOH and DOOH technologies across the globe, pinpointing what’s working best in which region. Although hampered due to the Covid-19 pandemic ...

Digital OOH (DOOH) revenue now accounts for 75.2 per cent of total net media revenue, reflecting an increase from 73.4 per cent for the same period in 2023. OMA CEO Elizabeth McIntyre said ...

The share of digital out of home (DOOH) is continuing to rise ... transparency and accountability for every dollar spent on OOH.” “The launch of MOVE2 will bring change to our industry ...

Programmatic DOOH is informing and transforming the entire OOH advertising landscape. The tremendous strides programmatic DOOH has taken in recent years are changing the way advertisers think about ...

The growth is expected to be driven by digital OOH (DOOH) and programmatic digital OOH (pDOOH). Ramsai Panchapakesan Ramsai Panchapakesan, senior vice president and national head, integrated media ...

Place Exchange, a digital out-of-home (DOOH) and supply-side platform (SSP), has identified several industry milestones in its H2 2024 Programmatic OOH Trends Report. "While our next report won't ...

Sanjeev Goyle, CEO- OOH & Rural of IPG Mediabrands, pointed to the combined impact of rapid urbanisation and rising tech penetration in both metros and emerging Tier-2 cities. He noted that DOOH ...

In an increasingly digitised world, advertisers are more frequently discussing the combination of traditional static billboards and print signage with digital out-of-home (DOOH). DOOH is emerging ...

While DOOH remains the main driver of OOH revenue growth globally, in Africa the investment into DOOH is just over 20% of its total OOH revenue. However, Africa tracks behind the world in its OOH ...