A common misconception persists that DOOH’s measurement capabilities lag behind other digital channels. In reality, OOH’s measurement potential is robust; the challenge lies in the quality of ...

In an increasingly digitised world, advertisers are more frequently discussing the combination of traditional static billboards and print signage with digital out-of-home (DOOH). DOOH is emerging ...

Global DOOH spend is growing at a healthy pace – up 15.0% in 2024 and forecast to rise 14.9% this year, reaching $17.6bn. DOOH spend in 2025 is forecast to total $3.2bn, equivalent to 36.1% of total ...

DOOH accounts for two thirds of OOH revenue, which grew by 7.7% to £1.4 bn in 2024, according to Outsmart and PwC. Growth is being driven by greater capacity – more digital inventory being made ...

WARC Media forecasts that globally, DOOH will take up a 29.4% share of global OOH spend, up from 17.8% in 2020. In the US, DOOH’s share is forecast to drop from 28.8% in 2021 to 25.4% in 2023 while ...