A team of scientists has found a way to unlock a color that doesn't exist in the natural world. Named "olo," this new shade ...

A laser experiment has revealed what researchers call a never-before-seen color, described as an intensely saturated teal.

A team of scientists in California say they have discovered a new color they named Olo, but you can't see the "most intense teal" with the naked eye.

The color, dubbed olo, is described as an intensely saturated teal. Researchers say it might have applications in ...

“It was breathtaking.” Researchers say they’ve discovered a new color called “olo” – similar to a peacock blue. Professor Ren ...

The color “olo” can’t be found on a Pantone color chart. It can be experienced only in a cramped 9-by-13 room in Northern ...

Given that olo can now only be seen by directly stimulating thousands of cells in the retina, it will not be utilized in consumer products anytime soon. Ng said that it could not be produced as a ...

The human eye can see millions of colors — but no eyes have ever before beheld "Olo." Only five people on the planet — all ...

Scientists at the University of California have used lasers to target specific cones in the retina to create a new colour ...

The newly described method and prototype machine is called the Oz Vision System, (a not-so-subtle nod to reaching somewhere ...

Researchers used laser pulses directed into participants' eyes to stimulate M cone cells, producing a color signal not ...

The researchers had essentially created a new visual signal in the brain: a color sensation produced by M-cone activation ...