The color “olo” can’t be found on a Pantone color chart. It can be experienced only in a cramped 9-by-13 room in Northern ...

Scientists at the University of California, Berkeley, who have witnessed the new color they dubbed "olo" described it as a deep, rich blue-greenish hue that can't be seen with the naked human eye.

Scientists have created a new platform called 'Oz' that uses laser light to control up to 1,000 photoreceptors in the eye at once. Using Oz, the researchers showed people images, videos and a new, ...

He said, “In color vision science, we have to be very careful.” For the olo study, to know that the subjects were truly seeing a blue-green that was more saturated than anything possible in ...

Named "olo," this new shade has only been seen by five people so far. It's described as a vivid blue-green, unlike anything your eyes could see on their own. But to witness it, you’d need a high ...

The new color, "olo," is a hyper-saturated version of blue-green Getty Scientists conducting targeted retinal stimulation claim to have discovered a new color. In a study published in Science ...

A group of scientists might have discovered a new color thanks to a unique retina stimulation technique that targeted specific photo receptors in the eye.

Scientists recently announced they have discovered a new, never-before-seen color called olo—but most of us still won’t be seeing it anytime soon. Last Friday, a team of researchers published ...

Last week, scientists from the University of California, Berkeley, and the University of Washington shocked the internet by announcing they’ve discovered a new color that can be experienced only ...

They call it “olo,” and describe it as an otherworldly blue-green so intensely saturated that it sits beyond our usual visual playground. In their study, reported in the journal Science ...

Scientists at the University of California, Berkeley, who have witnessed the new color they dubbed "Olo," described it as a deep, rich blue-greenish hue that can't be seen with the naked human eye.