The researchers had essentially created a new visual signal in the brain: a color sensation produced by M-cone activation ...

A group of scientists might have discovered a new color thanks to a unique retina stimulation technique that targeted specific photo receptors in the eye.

Researchers have developed a technique that allowed five people to perceive a color never seen before, named olo — a ...

With this technique, the researchers enabled five people to see a new color, dubbed "olo," which the study participants described as a "blue-green of unprecedented saturation." The researchers ...

And the new color enabled by Oz is named “olo,” a reference to its theoretical color space coordinates, which are [0,1,0]. [ Related: Animals only see in black and white and 5 other color myths.

Scientists have devised a method to hijack the human eye, enabling it to see brand-new colors that lie beyond the scope of natural human vision. With this technique, the researchers enabled five ...

The researchers are calling the new colour 'olo', according to the findings published in Science Advances on Friday (Apr 18). Only five people have seen the colour, describing it as something like ...

But by activating only the M-cones, researchers triggered a colour signal that the brain doesn't usually receive - and out came Olo. This would in principle "send a colour signal to the brain that ...