A team of scientists has found a way to unlock a color that doesn't exist in the natural world. Named "olo," this new shade ...

The color, dubbed olo, is described as an intensely saturated teal. Researchers say it might have applications in ...

The newly described method and prototype machine is called the Oz Vision System, (a not-so-subtle nod to reaching somewhere ...

Researchers used laser pulses directed into participants' eyes to stimulate M cone cells, producing a color signal not ...

Scientists hope the experimental technique called ‘Oz’ could someday simulate vision for the colour‑blind and help model ...

Scientists have claimed to discover a new colour that has not been seen by humans before. The new colour is being called "olo ...

A team of researchers in the US have claimed to have discovered a colour named 'olo' which has apparently never been seen ...

The new color, "olo," is a hyper-saturated version of blue ... He then explained how a new color could even come to be perceived. "Let's say you go around your whole life and you see only pink ...

A team of scientists claim to have discovered a new colour that no human has ever seen before. But what does ‘The Wizard of ...