Old Spice rose in popularity in the 2010s as it shifted its image to more closely associate with modern masculinity, humor, and internet culture. Remember those over-the-top “The Man You Could Smell ...

Discover the best colognes for men with our expertly curated list of timeless, fresh, and masculine fragrances. From woody ...

Why We Love It: According to the brand, Aventus is the best-selling men’s fragrance in the history ... You’re initially met with florals, spice, and a pinch of citrus. As it settles, lavender ...

Old Spice. Historically, women have often dictated men’s fragrance preferences. A 1960s magazine ad declared: “Girls like it.