In 1994, Coca-Cola invited consumers to phone an 800 number to leave their candid comments about OK Soda, a new product the beverage giant was test-marketing. Authentic reviews from callers were ...

Not all ideas are good ones. In 1993, Coca-Cola took an experimental marketing approach with the launch of OK Soda. Focused very specifically on the counterculture ethos that was popular with Gen ...

However, in a bold Noughties experiment, the soda giant tried to recreate its success and launched OK Soda in a bid to own both of the world's most recognised terms - but it didn't go to plan.

When OK Soda's trademark patent expired in 1999, Nied, who was a second year student at the University of Virginia, purchased it in 2022 and remarket it as an RTD energy drink.