Last year, Oxford University Press designated "brain rot" as its word of the year, defining it as the "supposed deterioration ...

Brain rot, a phrase popular among Gen Z and Alpha, is also a notably self-deprecating term, Benjamin K. Johnson, Ph.D., an associate professor of advertising at the University of Florida, ...

Are we in a "brain rot" crisis? Local experts outline how quick hits of dopamine from social media can negatively impact our ...

From 2023 to 2024, the term “brain rot” increased in usage frequency by 230%, according to Oxford University Press. Leila Register / NBC News Dec. 2, 2024, 2:17 PM EST ...

After first gaining traction on TikTok, its use surged by 230% between 2023 and 2024, they pointed out. Following a public vote involving more than 37,000 people, "brain rot" was deemed the 2024 ...

It even inspired ads for kids that were…frankly terrifying and undeniable brain rot. Case in point – McDonaldland . It's like having a bad trip inside a McDonalds while watching The Wizard of Oz .

Brain rot may have surged in the past year, but its use dates back to 1854, when Henry David Thoreau referenced it in his book Walden. He, too, wielded it to describe a diminished mental acuity.

I 2024 blev “brain rot” kåret som årets ord af Oxford – og det er ikke uden grund. I en verden fyldt med digitale distraktioner og overfladisk indhold risikerer vi alle at få sløret ...

Og de store ordbøger over det engelske sprog som Cambridge Dictionary, Collins Dictionary og Oxford Dictionary synes i år at kæmpe mest om at fange tidsånden. Deres ’årets ord’ – det ord eller udtryk, ...

Valget er faldet på "brain rot", ... - Det varme og tørre vejr gør bålafbrænding mere risikabelt end normalt. En enkelt gnist kan være nok til at antænde en tør hæk eller græsplæne, udtaler Jan ...

Krydrer man brain rot med et strejf af italiensk, får man så trenden italian brain rot. Trenden indeholder AI-videoer, AI-billeder og en italienskklingende AI-stemme.