Mr. Bucherer passed away a few months after Rolex acquired his family brand, meaning CFB’s greatest champion could no longer keep the brand off the chopping block. Bilanz claims Rolex informed ...

For more insider watch coverage, get Box + Papers, GQ's newsletter devoted to the watch world, sent to your inbox every Thursday. Sign up here. Some brands promoting new products shoot fancy ...

Rolexes take off in the Italian market and become collectors ... "They all buy the little wannabe Rolex brands in the beginning and finally, when they achieve success, they buy that Rolex." ...

But since Rolex had so many off-the-wall releases last year (emoji-dial Day-Date ... The use of platinum in and of itself is fairly rare for Rolex but not out of character, as the brand offers a ...

So I'm starting you, the loyal Esquire reader, off with the big news from Rolex. The brand just announced its key releases for 2025, and there's a lot to talk about. The Daytona gets a new ...

But one constant has been ticking quietly along with him: his enduring affinity for Rolex. What to Read Next Cruise has long favoured the brand both on and off screen, using the world’s most ...

Mr. Bucherer passed away a few months after Rolex acquired his family brand, meaning CFB’s greatest champion could no longer keep the brand off the chopping block. Carl F. Bucherer was founded by its ...