So the value we add through manufacturing and marketing and that blue Ocean Spray brand, all of that's going back to the farm rather than going to a middle-man or a CPG company. Narrator ...

But just as the video took off, Ocean Spray farms across the Northeast were heading ... [laughs] Narrator: The company has only six weeks to harvest 100 billion cranberries. All of that sudden ...

The brand is teaming up with Dyla, the company responsible for a ... real cranberry juice powder sourced from Ocean Spray’s co-op of family farms. This new product offers fans an on-the-go ...