Being the poster child for a whole new product category is hard work. Despite the setbacks, Oatly has kept itself interesting, especially as plant-based foods continue to grow in popularity.

The plant-based drink is known for its eye-catching poster copy and its latest campaign is running in key cities across the UK, including Bristol, Birmingham, Edinburgh, Leeds and Glasgow.

LONDON, Nov 25 (Reuters Breakingviews) - Oatly (OTLY.O), opens new tab has lost its froth. Shares in the Swedish plant-based milk maker have slumped 80% so far in 2022, leaving its equity worth $ ...

Oatly announced Tuesday that it has added climate-footprint labels to some of its plant-based dairy alternatives on U.S. shelves, a first for a major food brand. Four of its so-called Oatgurts are ...

At least that’s always been the perspective of Oatly, the Swedish oat milk brand known for self-deferential marketing. On billboards and its packaging, the company likes to grab attention and turn ...