The commercial, which featured Oatly's CEO singing, "Wow, no cow," is several years old but made its debut in the U.S. on Sunday Jason Hahn is a former Human Interest and Sports Reporter for PEOPLE.

Being the poster child for a whole new product category is hard work. Despite the setbacks, Oatly has kept itself interesting, especially as plant-based foods continue to grow in popularity.

At least that’s always been the perspective of Oatly, the Swedish oat milk brand known for self-deferential marketing. On billboards and its packaging, the company likes to grab attention and turn ...