Drake’s announcement that OVO will cease the use of real animal fur marks a pivotal moment in the fashion industry. It highlights the importance of ethical considerations in consumer choices and ...

BUT YES. OVO LINT ROLLERS. Drake also posted this photo to his Instagram, totally owning the moment. This is just more evidence that Drake has figured out, better than anyone, how to be a ...

Megastar rapper Drake's brand, October's Very Own (OVO), has teamed up with the UFC and officially released its OVO X UFC ...

OVO Sound, the Toronto-based label founded by Drake with longtime producer Noah “40” Shebib and manager Oliver El-Khatib, announced Wednesday that it has expanded its label relationship with ...

Bundle up — OVO’s “Winter Survival” collection is available now at the brand’s website, with headgear ranging from $48 to $68 and outerwear priced between $298 and $898.The pieces may be ...

Several artists signed to Drake’s label OVO-signed have also failed to blow, leading us to wonder whether sportspeople should be the only ones concerned. Yet not everyone has come a cropper ...

Drake and his OVO brand are releasing a limited-edition capsule collection that’s officially licensed by the NFL. Lil Wayne helped Drake promote OVO’s new NFL-licensed capsule collection ...