"With this objective, Nutella Unica was born – the first limited-edition made by seven million different jars. Dozens of patterns, thousands of colour combinations, one special algorithm." ...

Nutella’s manufacturer Ferrero partnered with its advertising agency Ogilvy & Mather Italia to devise a plan to get people to buy more Nutella. Their idea? Have an algorithm design the packaging.

From the careful selection of hazelnuts and cocoa to the precision mixing and packaging, this video uncovers the fascinating process that turns raw ingredients into the creamy spread loved worldwide.

PHILADELPHIA (CBS/CNN) — When it comes to emotional responses to Nutella, there are only extremes. And when the makers of the popular sweetened hazelnut cocoa spread decided to tinker with the ...

Also Read:Bizarre Food Combo Of Nutella With Fried Rice Gets Mixed Reactions From Foodies. Mr Rivella first developed a hazelnut chocolate stick called Giandujot, which could be sliced and eaten with ...

Nutella is making history with the launch of Nutella Peanut, its first flavor innovation in 60 years. Blending roasted peanuts with its signature hazelnut and cocoa, the new spread targets ...

Iconic hazelnut and cocoa spread Nutella is debuting a new flavor in spring 2026, and it’s ideal for peanut butter enthusiasts. The original Nutella, which hails from Italian company Ferrero, is ...