Dettol, Lysol, Durex, and Nurofen owner Reckitt has delivered a mixed financial performance for 2024, with modest like-for-like revenue growth and increased profitability but a decline in reported ...

In 2020, after 5 years of declining sales, Nurofen faced a devastating and unforeseen challenge: a global pandemic, in which ibuprofen was (wrongly) demonised by health professionals, causing sales to ...

Why is this work relevant for Creative Effectiveness? Nurofen had suffered 5 years of decline and when things looked like they couldn't get any worse, health professionals publicly demonised the brand ...

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Commissioned by the medication brand Nurofen, the Gender Pain Gap Index Report reveals the extent to which women are having their pain ignored or explained away in a stark difference to their male ...