Lord & Taylor is going against the grain and bringing back its cursive logo. The department store is set to relaunch this year as an online discount luxury retailer after its previous owner ...

Johnson & Johnson is signing off on a new logo. The health care giant said Thursday ... Many children no longer learn to write cursive in school, noted marketing consultant Laura Ries.

Johnson & Johnson is replacing its instantly recognizable logo that’s been in use for 135 years. Gone is the cursive, which was based off the handwritten signature of company co-founder James ...

As cursive gets phased out of young people’s education, the school wanted to be more welcoming to students who may have never learned the writing style. “The new logo features the Washington ...

On Monday, Olive Garden announced a “brand renaissance” to lift lagging sales. Said renaissance includes a revamped logo, a focus on small plates, remodeled restaurants, and “a complete ...

“Since students today are often less familiar with cursive and find it harder to read, it lacks fluency,” she wrote in an email. “A more readable logo might be more engaging and resonate ...

NFL.com reports the New England Patriots are ditching their cursive and curvy logo for block lettering. Here is an image with the old logo on the left and the new dark blue iteration resting on ...

The department store is bringing back its cursive logo at a time when many brands are ditching script. Lord & Taylor is going against the grain and bringing back its cursive logo. The department ...