Appearing on "Shark Tank" Season 9 alongside other app pitches such as the airport navigator Trippie and the budget-conscious Savy Shopping App, the pair behind Novel Effect sought out a massive ...

Despite some accolades — her novel landed on some “most anticipated” books of the summer lists and was a Good Morning America “buzz pick” — it had a sluggish start. After its June 6 ...

Matt and Melissa Hammersley appeared on Shark Tank season 9 episode 6, which aired on October 29, 2017. They demonstrated their voice-activated storytelling app, Novel Effect, and sought a ...

Novel Effect's "Shark Tank" episode debuted on October 29, 2017. Fan reaction to the product and its marketing strategy in the episode's aftermath was mixed to negative, with many not seeing it as ...