The latest? A game created by UK-based lens retailer Lenstore that tests what's called the Stroop effect. According to Scientific American, the Stroop effect proves that if the name of a color is ...

The Stroop test; here's what you do: Say aloud the ink colour that each word is written in. Do you find yourself confusing the word with the colour it is written in? Time yourself and let us know ...

The test is based on the Stroop Effect, a phenomenon where conflicting streams of information interfere with your brain's reaction time. After testing 2000 adults, 79 percent were able to get all ...

Words are powerful. Sometimes, they are overpowering. This is the point of the work of Professor J.R. Stroop and his famed experiments on words and colors. The simple summary of Stroop's work is ...

It's based on the Stroop Effect, named after American psychologist John Ridley Stroop. In 1935, he was the first to publish in English the theory that reaction times would be negatively effected ...

These studies demonstrate that primary task performance can be slowed by the presence of contradictory sensory information, as exemplified by the color-naming Stroop task 1. However, the human ...