Today, the Lyst Index's quarterly report, which reports on the most popular brands and products four times a year, has ranked The North Face x Gucci's canvas GG logo women's puffer jacket as the most ...

But for the much-hyped collab with The North Face, it was less gorp-tech and more gorp-fantasy; colours were calmer, richer ...

From its best-selling puffer jackets to a smash hit collaboration with Gucci a few years ago, The North Face is no stranger to the kind of viral fame Skims also enjoys on a regular basis.