There has been no better time to be a part of the Big 12 than right now,” Yormark said. Brett Yormark announces a new logo for the Big 12. Soon after announcing the Big 12 new logo, Brett ...

featuring black baselines and sidelines and the Big 12 logo splashed across center court. The product is cool or crass, awesome or ugly, depending on who you ask, yet there appeared to be precious ...

Siegel said no one asked whether West was the inspiration for the design at the time. “That looks like somebody familiar,” West told the Times of his reaction when he first saw the logo.