Nike turnaround a work in progress, but CEO says company on ‘right path’
Nike’s turnaround effort remains a work in progress, but new CEO Elliott Hill on Thursday said the company is on the “right path.” The company reported quarterly sales and profits above Wall Street ...
Nike's turnaround is starting to work, thanks to sports
Nike’s (NKE) turnaround plan is beginning to show results, thanks to a renewed focus on sports, its new CEO Elliott Hill said ...
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Nike Magista Football boot built almost entirely from Flyknit
The Nike Magista is the result of four years hard work by Nike's R&D department to create a boot that is as close to a second skin as you can get Nike has unveiled its new Nike Magista football ...
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Nike's controversial Vaporfly shoes are helping runners set new records, but some think it's 'technology doping.' Here's how they work.
Both independent and Nike-sponsored studies have confirmed that the shoes increase athletes' energetic efficiency by 4% or more, which yields significant dividends in marathon-length distances.