Nike has just unveiled an 84,000 square foot technical lab on the top floor of the Nike World Headquarters in Portland, Ore. It is five time as big as its predecessor and has the ability to test ...

Nike said on Monday it had bought virtual sneaker company RTFKT for an undisclosed sum, as the sportswear giant looks to quickly expand its footprint in the fast-growing “metaverse.” ...

Eight years ago, Nike decided it was time to expand the Nike Sports Research Lab (NSRL), which was housed in the Mia Hamm building across company headquarters. Now a full five times the size of ...

Nike is taking a plunge deeper into the world of crypto collectibles, announcing that they’re acquiring the NFT studio RTFKT (pronounced “artifact”). The acquisition announcement comes at an ...

On Nike’s FY 2021 Q2 earnings call ... Nike’s digital transformation playbook works—their successful tech investments elevate customer experience, distance competitors and reward investors.

and Nike has patented this tech." Nike, meanwhile, likes to point out that the same three components — carbon fiber, foam, and air — have been used in running shoes for decades, both Nike's ...

Now, as the company pushes employees back to the office, it's also looking to hire tech talent in an increasingly competitive environment. Nike is regularly touted as a desirable employer with a ...

Nike tried to capitalize on NFT hype in 2021 by buying a “digital shoe” company before shutting it down last year. Wes Davis is a weekend editor who covers the latest in tech and entertainment.

Nike is suing the company behind a viral, limited-edition custom shoe, arguing that the unauthorized custom work dilutes its brand and creates a false impression that Nike approves the ...

T1 Entertainment & Sports has teamed up with Nike, its official partner, to drop the T1 x Nike Spring 2021 collection ... all manufactured using Nike’s Tech Fleece material.