The Starter brand, which Nike acquired last August for $43 million, has a working-class image and has been one of the top-selling sneaker brands in Wal-Mart since 2000 when the partnership began.

The Starter brand, which Nike acquired in August for $43 million, has a working-class image and has been one of the top-selling sneaker brands in Wal-Mart since 2000, when the partnership began.

To promote its recently launched Nike 'Be the Best Footballer You Can Be' starter pack aimed at soccer enthusiasts, Cell C has been interwoven into eight consecutive weeks of the full page Soccer ...

South African mobile operator Cell C and Nike have join forces to create a starter pack focused on football, that will give both fans and players the chance to access multimedia information on ...