Retail experts believe the price of trainers could rise by at least 10 per cent as global sports brands will be forced to ...

Nike has thrown it back to a defining period in football culture, rebooting T90 after 12 long years and transporting us straight back to the glory days. The revival may not take the form many ...

This case study by Wieden+Kennedy is an innovative social and mobile campaign that centers around a global sporting event for Nike, Inc., the American multinational corporation and world's leading ...

In 1984 Nike Inc., the world's leading designer and marketer of athletic shoes, signed rookie basketball sensation Michael Jordan to promote a line of shoes named in his honor. Faced with faltering ...