There will be plenty of celebrity cameos ... digital and print ads, brand events and more. Nike’s iconic brand marketing efforts included its “Just Do It” ad slogan that for decades has ...

After leaning too hard into performance marketing (think digital ads designed for quick clicks and purchases), Nike is doubling down on brand-building, aiming to inspire and build awareness and ...

Nike is in a major slump. The company’s global sales dropped 9% last quarter, including a 17% drop in China, Nike said Thursday. In North America, Nike’s largest market, sales dropped 9%.

#justdoit,” Williams, 36, tweeted along with an image of a different Nike ad that read: “It’s only a crazy dream until you do it.” Her support comes after many called to boycott the ...

Nike is betting new CEO Elliott Hill, a former Nike executive who the company brought back last year, and partnerships with celebrity brands like Kim Kardashian’s Skims can help improve profits.