“For decades Nielsen has been the default TV measurement provider,” said Jay Friedman ... according to a November survey from market intelligence firm Advertiser Perceptions. Forty-nine percent of ...

New York – February 7, 2025 – Nielsen, a global leader in audience measurement, data and analytics, today announced that ...

The fires in Los Angeles at the start of 2025 highlight the importance of multiplatform audience strategies for local media.

Nielsen said its Big Data + Panel national audience measurement technology, which relies on information about smart-TV screen viewership as well as the company’s usual panel of consumers ...

The survey was based on a sample of more than 42,000 homes and over 100,000 real people selected from Nielsen’s national TV panel, as well as 45 million big data households and 75 million ...

said Nielsen, the measurement service which has followed the rise of streaming in relation to traditional TV viewing over the past decade. It was the first day Nielsen has measured where streaming ...

Nielsen has continued to collect and report data on Paramount’s TV and streaming outlets, including CBS, Paramount+, Pluto TV and a host of cable networks. But Paramount stopped using Nielsen ...

Executives at TelevisaUnivision are livid about a quirk in Nielsen’s process of tabulating the audiences for Spanish-language TV that they say is giving rival Telemundo a significant boost in ...

Rome, September 27 - A Nielsen survey, 'Women and Diversity', carried out on a sample of over 30,000 individuals from 63 countries in the Asia-Pacific area, Europe, Latin America, the Middle East ...

with the streaming service logging 11.1% of all TV viewing, according to Nielsen’s The Gauge report. After nabbing a 10.8% share in November, YouTube’s viewing during the last month of 2024 ...

Media measurement firm Nielsen will stop selling its stand-alone consumer panel-based TV ratings in the fourth quarter of this year, according to a memo sent from Nielsen to ad-buyers and ...