Sixty percent of marketers used a Nielsen alternative in 2024, although they may have used Nielsen as well, according to a November survey from market intelligence firm Advertiser Perceptions.

Rome, September 27 - A Nielsen survey, 'Women and Diversity', carried out on a sample of over 30,000 individuals from 63 countries in the Asia-Pacific area, Europe, Latin America, the Middle East ...

According to a Nielsen survey, millennials cited technology use as the most defining characteristic of their generation, over other factors like music, pop-culture consumption, and liberal mindset.

Consumer-survey company Nielsen was commissioned by Mips, a helmet safety technology company, to conduct the survey. Roughly 1,000 people in the United States were surveyed, all of whom had bought ...