Toy Fair 2025 featured no shortage of plush toys, but when it came to scouting out the best *new* collections, Atamas ...

Handler was looking to diversify Mattel's offerings of Chatty Cathy and Barbie dolls, so he leaned on his design team to create a new toy car line that improved on what was available on the market.

The Little Tikes Company has entered into a deal with BBC Studios that sees the launch of a new line of Bluey-inspired toys.