Helios, the sun god of ancient Greece is the inspiration for the new worldwide trading logo for BP Amoco, inspired by an original marble motif in the company's London headquarters. Unveiled yesterday, ...

BP began the rollout last fall in New York and continued in ... with CEO Bob Dudley, himself an Amoco alum, signing off later that year. The logo has been updated, with the white disappearing ...

Amoco, Atlantic Richfield and Burmah Castrol during the past two years. The new green, white and yellow logo is named the Helios mark, after the sun god of ancient Greece, and is meant to ...

Built for about $2 million, roughly the cost of a new station in the United ... white and blue color scheme and the Amoco oval emblem and torch logo, along with a Ryazan Oil Refinery symbol.

dropping the 90-year-old Amoco torch and adopting a new logo. As part of the change, BP will cut its corporate name to BP PLC and shed as many as 4,000 of its sites, or 14 percent of its network ...

Shouldn't it be easier and cheaper to breathe new life into a brand that ... because BP decided to rebrand all Amoco stations with BP's green-and-gold logo. Now BP is bringing it back.

NEW ORLEANS -- BP gas station owners across the country are divided over whether the oil giant stained by its handling of the Gulf spill should rebrand U.S. outlets as Amoco or another name as ...

The stations’ new logo will be the green and yellow BP sunburst symbol – known as the BP helios. The stations will continue to sell Amoco Regular, Amoco Silver and Amoco Ultimate fuels.

One day in October the sun will set on six Amoco stations in Bismarck-Mandan. When it rises, the sun will be in a field of green, shining down on a sign that reads "Tesoro." That's the logo of the ...

The new green, white and yellow logo replaces the BP shield and is designed to show the company's commitment to the environment and solar power. The company is to revert to its old name of BP, ...

BP Amoco PLC unveiled plans Monday to build a ... after the sun god of ancient Greece. "...The new logo is intended to exemplify dynamic energy in all its forms, including oil and gas to solar ...