Since then, Apple Music replaced Pepsi as the primary sponsor of the NFL's Super Bowl halftime performance, which usually attracts one of the largest TV viewership of the year. Pepsi posted a ...

As it turns out, artists do not get paid for the Super Bowl Halftime Show—at least not by the NFL. The NFL does, however, ...

Z, Pink, Adele, Outkast, Cardi B, and Dolly Parton have never performed at the Super Bowl halftime show.

A regularly updated list of brand activations, parties, experiential campaigns, and events happening around Big Game weekend.

Since 1989, USA TODAY Ad Meter has surveyed viewers live on Sunday and awarded an annual winner to the highest-rated ...

Kendrick Lamar broke the viewership record at Super Bowl LIX, surpassing the iconic Michael Jackson performance. Discover how ...

Super Bowl LIX is just days away and CBS is airing Super Bowl Greatest Commercials: Funniest of All-Time tonight, and PopCulture.com has an exclusive clip. CBS Mornings co-host and NFL Today analyst ...

is one of the most memorable ads in Super Bowl history. The perfect bait-and-switch, the focus wasn't on Cindy Crawford, the world's most famous supermodel, but rather the New Pepsi Can.

Many of the biggest companies in the U.S. will spend millions to air a Super Bowl commercial. Which brands are on the list?

The first-ever AFL-NFL World Championship Game in professional American football is also known as Super Bowl I. The game took ...

Either way, USA TODAY's Ad Meter champions have over the years displayed the wide range of approaches that can deem a Super ...