One of the most famous MSCHF projects is 2022's 'Key4All', which saw the group sell 1,000 keys, all of which unlocked the same car. "We took a 2004 PT Cruiser and connected 1000 car keys to it ...

MSCHF is challenging fairgoers to publicly display their bank balances through their ATM leaderboard with Perrotin ... “You can make some money back,” Dan Greenberg, MSCHF’s chief revenue ...

MSCHF has been known to pull some bizarre stunts, but this latest move is about more than making money. Despite its stylish packaging design, ...

This isn't the first time MSCHF has made a puzzle with a potential cash prize, nor is it particularly new—it was released back in May. Complete a puzzle and win some money. Sounds simple, right?

Art collective Mschf has a knack for trolling consumerism while stoking it with its own hypebeast-worthy product drops. The New York–based group was responsible for Lil Nas X’s notorious 2021 ...

Credit: MSCHF Deal pricing and availability subject to change after time of publication. TL;DR: Through Oct. 12, you can get the 2 Million Dollar Puzzle for just $24.99 instead of $30 — that's a ...

Several examples of MSCHF's work can currently be viewed at Money on the Wall in Stockholm's Spritmuseum. The exhibition also features a long-lost painting of an Absolut Vodka bottle, ...