The following communication was delivered by Mr. Eames at a Stated Meeting held last spring under the auspices of the Western Center of the American Academy. The lecture was illustrated with several ...

Professor Eames received his BBA and MBA degrees in marketing from the University of Wisconsin in Madison. He teaches marketing, internships and the business capstone course and is the founding ...

“We felt that the traditional marketing methods we were using were getting kind of stale,” Mr. Eames said. Brookstone settled on QR codes because it provides the relevancy the retailer was ...