A social media teaser campaign revealing only the new MoonSwatch’s name, Mission to Moonshine Gold, whipped up wild speculation, but the end result is, it’s safe to say, not what anyone guessed. You ...

Last year, after sparking the biggest hype frenzy the watch market has seen with the release of the MoonSwatch, a bioplastic Swatch version of Omega’s legendary Speedmaster Moonwatch, Swatch ...

Omega has sold 11 MoonSwatch Moonshine Gold suitcases in a dedicated Sotheby’s online auction for a total of CHF 534,670 ($608,000), with all proceeds going to the Swiss watch brand’s long ...

OK, so it’s not a Moonshine Gold-encased MoonSwatch…but that wouldn’t have made much sense would it? Omega and Swatch’s much-anticipated follow-up to its wildly popular $260 MoonSwatch ...

Update 3/7/23: The new Mission to Moonshine Gold MoonSwatch uses its titular material like a garnish. The new watch is a version of the Mission to the Moon—the standard black MoonSwatch—with a ...

The teaser is somewhat vague, revealing only the name of the watch and a gold-hued photo of the moon. Swatch’s existing MoonSwatch collection follows the same naming convention, with the watches ...

(Guess people really like blue stuff!) And what’s so different about the new Bioceramic MoonSwatch Moonshine Gold Mission to Neptune? Inspired by a blue moon taking place on August 30th ...

According to Omega, which made the Speedmaster Professional on which the design of the MoonSwatch is based, its exclusive Moonshine Gold alloy is a "paler hue than traditional yellow gold" and has ...

yet before they arrived fans drooled over a possible gold MoonSwatch, much like Omega's Moonwatch Pro Speedmaster in the same material (even though that piece is worth tens of thousands rather ...

We thought Swatch might have added an all-gold (or at least gold-coloured) MoonSwatch to the lineup, as a riff on the precious-metal Omega Speedmasters given to Apollo astronauts. Instead ...

This is the most expensive individual MoonSwatch ever sold, though a briefcase with 11 Mission to Moonshine Gold pieces went for $608,000 at auction earlier this year. If you need a refresher ...

It depicts Snoopy on the surface of the moon, sitting on a case of MoonSwatch Moonshine Gold editions (those cases would soon be auctioned off), as he listens and then howls at a second rising moon.