IKEA’s mission statement doesn’t bother with lofty goals or veiled innuendos. It offers completely honest, transparent verbiage that outlines exactly what it does and whom it does it for.

A mission statement is a single sentence or short paragraph that's used by a company to explain its purpose and existence. Here's how to create one.

For example, the mission statement of media organization TED, famous for its TED Talks, is “Spread ideas.” In two short words, TED outlines what it does and why people might be interested in ...

Companies have developed mission statements for years. It helps guide them by defining who they are and why they do what they do. Coca-Cola’s mission statement, for example, is “To refresh the ...

There are few better examples of this than mission statements. When done well, a good mission statement aligns all areas of an organization towards a single-minded purpose. But done poorly ...

A program mission statement should distinguish the program from other units and should be consistent with the principles and values in both the university mission, and any other unit (e.g., school) in ...

Mission Vision & Value Statement Examples for Sexual Harassment. Many companies include mission, vision or value statements in their sexual harassment policies. While a sexual harassment policy ...

Give an example or two to get the process started. Then develop together a set of “We” statements that express what family members—adults and kids—will do their best to live by.

Take Wells Fargo for example, whose mission statement proudly boasts of valuing “what’s right for our customers in everything we do.” But this promise apparently got lost in the thirty page ...

The 9 Worst Mission Statements of All Time If your mission statement contains no typos, mentions what your company does, and doesn’t go on for a whole page, you’re already doing better than ...

Below is one family's mission statement. Their kids were 9, 7, 6, and 4 when they made it. The Davidson Way We commit to being kind, honest, and fair. We don’t lie, cheat, steal, or hurt someone ...