And indeed, the Misfit brand has traditionally had some success taking on more casual users looking for something relatively simple but still fashionable. The Vapor does fall short on pricing.

Now that it’s part of the fashion company Fossil Group’s portfolio of brands, Misfit has released activity trackers at a breakneck pace, partnering with brands like Speedo and Swarovski for ...

Fossil announced that most of its brands will come out with "hybrid" smartwatches, or fashionable timepieces that have some connected features. The Phase is Misfit's hybrid. It combines smart ...

For instance, Misfit's technology will scale via the Fossil deal since the watchmaker has a stable of its own brands, but also licenses to Michael Kors, Emporio Armani, Armani Exchange ...

He seems to believes that - by combining Fossil Group and Misfit together - both companies will not only have the technology but also the brand recognition to offer products to a much broader ...

The young rapper-cum-entrepreneur behind the popular street wear brand, Gifted Misfit is back with another new fashion trend. The vision behind the clothing was to redefine the street style.